“People Style Watch”

Overview

Style trend ad for JCPenney’s People Style Watch line. Directed by Chris Rupert.

Video is live on JCPenney website: CLICK HERE to view. Click on the People Style Watch “collection” at the top and a video link will pop up as depicted below:

Elements

Animated Treatments:

  • Logos
  • Typography
  • Transitions
  • Color Correction

Tools

  • After Effects

Posted On: April 1, 2011
Category: Motion Graphics

2 Responses to ““People Style Watch””

  1. Blair says:
    April 4, 2011 at 4:54 pm

    Trent,

    I really like the transitions in this JCPenney ad and the constant movement of graphics. The colors are perfect in how they match the product advertised, are vivid, but contrasting in intensity. Keeps the eyes moving and engaged. Keep up the great work.

    Blair

    Reply

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